Logo Design Research

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L O G O  D E S I G N  R E S E A R C H


In this task we were instructed to research familiar logos from each of the areas: sports teams, music, clothing, food, and technology. I noticed that first with the sports teams, they were sure to highlight their 'mascot' or 'icon' of the team. Or they use lettering that catches the eye, for example Green Bay Packers and their G inside a logo. Or the N and Y representing both NY and the Y for Yankees. For bands there are some symbols that are recognizable with out the text to accompany them. Many of the color schemes are black, white, and red, but that's not necessarily a rule of thumb. In general compared to the other logos they are a lot darker than the bright counterparts. Like with the food, none of them use black, but instead contrasting or bright colors to grab the attention of the audience. Technology logos seem to be the simplest of them all, with minimal shading and a clean crisp design, like with Spotify's 3 lines, communicating a speaker. Or Rigado, which is a bluetooth manufacturing company, has a circuit board like design in the shape of the R.

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